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Case study 28 · APP · 2020

RedLightning — built around a real need.

RedLightning was designed to simplify and supercharge the way startups and nonprofits raise funds. It’s more than just a pitch deck tool — it's an all-in-one mobile platform that lets founders build investor-ready presentations, track outreach, manage campaigns, and collaborate with their team from anywhere. Whether you're a first-time founder crafting your first deck or a growing nonprofit managing multiple investor conversations, RedLightning brings structure, clarity, and speed to every part of the fundraising process — all within a beautifully simple mobile experience.

PROJECTRedLightning
SERVICESAPP
YEAR2020
selected.work / project.28PROJECT VIEW
RedLightning
✓
PROJECT SIGNALVerified record
◇
CAPABILITYAPP
Published project scope
APP
Project overview

The context behind RedLightning.

RedLightning was designed to simplify and supercharge the way startups and nonprofits raise funds. It’s more than just a pitch deck tool — it's an all-in-one mobile platform that lets founders build investor-ready presentations, track outreach, manage campaigns, and collaborate with their team from anywhere. Whether you're a first-time founder crafting your first deck or a growing nonprofit managing multiple investor conversations, RedLightning brings structure, clarity, and speed to every part of the fundraising process — all within a beautifully simple mobile experience.

With a platform aimed at both startups and nonprofits, we had to tackle several important challenges: Making Fundraising Mobile-First: Founders are often on the move — we needed to make complex tasks like deck creation and campaign tracking easy to manage from a phone. Combining Multiple Tools into One App: Pitch decks, investor CRM, campaign management — all had to be tightly integrated without cluttering the experience. Collaboration Without Complication: Real-time teamwork needed to feel natural, not like a chore. Data Security at the Core: Sensitive investor communications and fundraising data demanded serious security features. Balancing Power and Simplicity: We had to pack in a lot of features without making the app feel bloated or overwhelming for users.

We focused on giving users smart, accessible tools that feel effortless: Built Natively for Speed: Using Swift, we created a fast and fluid iOS experience that worked great across both iPhones and iPads. Drag-and-Drop Pitch Deck Builder: Custom templates, real-time editing, and instant export options made creating professional decks quick and easy. Investor CRM Integration: Users could track investor conversations, follow-ups, and responses in one place — like a mobile deal pipeline. Campaign Management Tools: We added visual milestone tracking and dynamic funding updates to make campaign progress easy to follow. Real-Time Collaboration: Co-founders and teams could work on decks or campaigns together without any sync delays. Push Notifications for Key Moments: From pledge updates to investor replies, users stayed in the loop. Bank-Level Security: End-to-end encryption and secure cloud storage made sure sensitive data stayed private and protected.

i This page reflects the published project record. Where detailed measurements are unavailable, outcomes remain qualitative.

Interactive project story

From challenge to delivered outcome.

Select a lens to explore the published context, delivery process, and result.

PROJECT CONTEXT

The need behind the product.

With a platform aimed at both startups and nonprofits, we had to tackle several important challenges: Making Fundraising Mobile-First: Founders are often on the move — we needed to make complex tasks like deck creation and campaign tracking easy to manage from a phone. Combining Multiple Tools into One App: Pitch decks, investor CRM, campaign management — all had to be tightly integrated without cluttering the experience. Collaboration Without Complication: Real-time teamwork needed to feel natural, not like a chore. Data Security at the Core: Sensitive investor communications and fundraising data demanded serious security features. Balancing Power and Simplicity: We had to pack in a lot of features without making the app feel bloated or overwhelming for users.

01Understand the context→
02Identify critical needs→
03Focus the opportunity→
04Define the response
PROJECT#28
PRIMARY SERVICEAPP
STATUSPublished
The challenge

Understand the need.
Focus the response.

With a platform aimed at both startups and nonprofits, we had to tackle several important challenges: Making Fundraising Mobile-First: Founders are often on the move — we needed to make complex tasks like deck creation and campaign tracking easy to manage from a phone. Combining Multiple Tools into One App: Pitch decks, investor CRM, campaign management — all had to be tightly integrated without cluttering the experience. Collaboration Without Complication: Real-time teamwork needed to feel natural, not like a chore. Data Security at the Core: Sensitive investor communications and fundraising data demanded serious security features. Balancing Power and Simplicity: We had to pack in a lot of features without making the app feel bloated or overwhelming for users.

“

RedLightning was designed to simplify and supercharge the way startups and nonprofits raise funds. It’s more than just a pitch deck tool — it's an all-in-one mobile platform that lets founders build investor-ready presentations, track outreach, manage campaigns, and collaborate with their team from anywhere. Whether you're a first-time founder crafting your first deck or a growing nonprofit managing multiple investor conversations, RedLightning brings structure, clarity, and speed to every part of the fundraising process — all within a beautifully simple mobile experience.

PROJECT SCOPEPUBLISHED RECORD
01◇
CAPABILITYAPP

APP contributed to the connected project delivery.

The delivery path

A connected route from problem to product.

We focused on giving users smart, accessible tools that feel effortless: Built Natively for Speed: Using Swift, we created a fast and fluid iOS experience that worked great across both iPhones and iPads. Drag-and-Drop Pitch Deck Builder: Custom templates, real-time editing, and instant export options made creating professional decks quick and easy. Investor CRM Integration: Users could track investor conversations, follow-ups, and responses in one place — like a mobile deal pipeline. Campaign Management Tools: We added visual milestone tracking and dynamic funding updates to make campaign progress easy to follow. Real-Time Collaboration: Co-founders and teams could work on decks or campaigns together without any sync delays. Push Notifications for Key Moments: From pledge updates to investor replies, users stayed in the loop. Bank-Level Security: End-to-end encryption and secure cloud storage made sure sensitive data stayed private and protected.

01
◎DISCOVER

Frame the need

Clarify users, context and success criteria.

02
◇MAP

Shape the experience

Turn requirements into focused journeys.

03
⌘BUILD

Create the product

Connect design and engineering around key flows.

04
✓VALIDATE

Test the work

Review quality, usability and requirements fit.

05
↗DELIVER

Launch and learn

Ship the product and support what comes next.

The published outcome

What the project delivered.

RedLightning quickly became a go-to solution for modern fundraisers: 1,500+ Teams Onboarded: From startups to nonprofits, the app quickly gained traction with mission-driven users. 4.8★ App Store Rating: The sleek interface and ease of use earned strong reviews across the board. $10M+ Raised Through the Platform: RedLightning isn’t just a tool — it’s part of users’ fundraising success stories. 12,000+ Pitch Decks Created: Founders could now build, edit, and share high-quality decks in a fraction of the time. 30% Faster Fundraising Cycles: Teams saved time, stayed organized, and closed more deals. Endorsed by Accelerators: The app gained recognition and recommendations from startup incubators and VC advisors.

01
✓
FOUNDATION

APP

A delivered app foundation shaped around the project.

02
↗
EXPERIENCE

Clearer journeys

Critical interactions organised into a more coherent experience.

03
◎
DELIVERY

Connected product

Design and implementation aligned around the intended outcome.

04
◇
NEXT STEP

Room to evolve

A platform for continued learning and iteration.

SOURCE BASISPublished Devinnovo project record

No performance percentages are inferred when the source does not provide measurements.

Build what comes next

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Let’s make it feel clear.

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